NEW YEAR. NEW NAME. NEW ERA.
“Charlotte Jr Checkers” to become the “Charlotte Rush”
Today, Extreme Ice Center announces the rebranding of the youth hockey program from the “Charlotte Jr Checkers” to the “Charlotte Rush” beginning in the 2017-2018 hockey season. The long and successful partnership between Extreme Ice Center and the Charlotte Checkers will continue through community events and with Extreme Ice being the alternate practice facility for the Checkers.
“We look forward to a continued partnership with Extreme Ice Center as we all look to promote the overall growth and development of youth hockey in our community,” said Checkers Chief Operating Officer, Tera Black.
The Charlotte Junior Rush (USPHL) has made Extreme Ice Center their home since 2015. On top of their vigorous schedule of training, practice, and travel, members of the Rush teams have become involved with the Extreme Ice Center hockey programs including Mites, Try Hockey for Free days, 5-Star & Hockey-U, and Grow the Game initiatives. “The rebranding to the Charlotte Rush is a natural transition in the evolution of our youth hockey program,” said Mike Mulhall, Director of Operations at Extreme Ice Center.
“Too often people believe you need to go north to be competitive in hockey. The Charlotte Junior Rush has defied that belief. By having our teams branded with the Junior level team, we hope to show an upward transition of hockey development that you can stay right here in Charlotte to achieve,” Mulhall said.
“We are very excited to have the Charlotte Rush name branded throughout the youth hockey at Extreme Ice Center. Our Junior players and coaching staff look forward to working with the youth players in order to have the same success we are having with our current Junior program,” said Ryan Cruthers, Head Coach of the Charlotte Junior Rush.
Questions can be directed to Mike Mulhall at email@example.com
What You Need to Know About the Rebranding to the Charlotte Rush:
What does this change really mean?
The only change that comes with the rebranding is the jersey and merchandise! Our program will remain the same and will still be run through Extreme Ice Center. The Charlotte Rush Junior Staff will assist in the development of the youth hockey players and coaches.
Who is operating the program?
Extreme Ice Center remains the sole operator of the youth hockey program. You will have access to the same great coaches and staff of XIC!
What teams are you offering?
The same teams that have always been offered will continue to be offered with the Charlotte Rush: A/AA- 10U-18U.
Does my son/daughter have to register with the Rush?
No. The registration process will remain the same and be done through Extreme Ice Center.
Why did you decide to rebrand?
The Charlotte Junior Rush have been our primary tenant since their formation in 2015. Since they have occupied the building, they have embraced our “Extreme Ice Community” through various coaching and volunteer opportunities. We hope that sharing the name with the Junior level team will help to inspire young hockey players to grow and achieve the elite level hockey that is available to them “in their backyard.” The Rush have proven you do not need to leave Charlotte to move onto the highest levels of Junior Hockey and ultimately College hockey at the NCAA level.